Some consumers may be not familiar with reflective material. But it is undeniable that reflective material is more and more widely seen in daily life.
Reflective material is widely used for safety industry and it is necessary to stitch reflective material on workers’ garments as international standards required, such as EN 20471, ANSI 107 etc.. So far, Professional safety wears is the main application of reflective material.
While reflective material become more and more popular for sports and outdoors. Now a lot of sports product companies make garments, shoes, bags etc. with reflective tape. Reflective safety vest provides safety a lot to the wearer and it is highly accepted by office worker who could only do exercise on morning and at night.
Meantime, it is a trend to mix reflective material with fashion garments together. Some fashion garments designer have taken their first step, such as C&D, BDGYGUARD, CAMEL, REEBOK etc..
For garments, the consumption of reflective material is small, but the demand of garment, bags, shoes are big and its replacement period is short. So the total demand of reflective tape is huge.